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What's New
What's New
Women
Tops
Blouses
Button Down
Cardigans
Cropped
Jackets + Outerwear
Sweaters + Knits
Sweatshirts
Tanks + Camis
Tees
Shop All
Bottoms
Jeans
Leather
Leggings
Shorts
Skirts
Trousers
Shop All
Dresses
Casual
Maxi
Midi
Mini
Occasion
Shop All
Jumpsuits + Rompers
Active + Loungewear
Matching Sets
Men
Men's Denim
Shirting
Gifts
Beauty + Wellness
For the Home
Jewelry
Kids
Beauty
Body
Hair
Makeup
Eye
Face
Lip
Accessories
Belts
Bags
Wallets
Shoulder Bags
Totes
Straps
Eyewear
Hats
Jewelry
Fine
Necklaces
Bracelets
Earrings
Shoes
Shoes
Designers
Clothing
3.1 PHILIP LIM
ALIX OF BOHEMIA
AMO
APIECE APART
BROCHU WALKER
CARA CARA
CHRISTY LYNN
CHUFY
CITIZENS OF HUMANITY
CLARE V
DEMYLEE
DEREK LAM 10 CROSBY
FRAME DENIM
FRANK & EILEEN
HUNTER BELL
ISABEL MARANT ÉTOILE
JULIET DUNN
MARIA CHER
MARISSA WEBB
MOTHER DENIM
MOUSSY DENIM
NANUSHKA
NILI LOTAN
PINK CHICKEN
RAQUEL ALLEGRA
SEA NY
SKIN
STAUD
THE GREAT
TROVATA
ULLA JOHNSON
VANESSA BRUNO
VARLEY
VERONICA BEARD
VINCE
XIRENA
ZERO + MARIA CORNEJO
ZIMMERMANN
Shoes
ALEXANDRE BIRMAN
K JACQUES
LOEFFLER RANDALL
PEDRO GARCIA
VERONICA BEARD
Accessories
CADDIS
CLARE V
EF COLLECTION
ESPACIO
ISABEL MARANT ÉTOILE
JANESSA LEONE
KREWE
LA LUMIERE
LAURA LOMBARDI
MAISON IREM
THREE STORIES
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VIRTUE
VIRTUE VOLUMIZING PRIMER
$38.00
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Achieve flawless hair any day of the year with the Virtue Volumizing Primer. True to the brand's mantra of harnessing real science to help deliver true beauty, this lightweight spray features a patented formulation that includes Alpha Keratin 60ku. This protein mimics the keratin found in human hair, skin, and nails, which means that it offers outstanding regenerative properties.
The Virtue Volumizing Primer also has the following:
Hydrolyzed wheat protein. Hydrolyzed wheat protein enhances the sheen and texture of your hair and offers flexibility with any styling.
Vitamin B5. Also known as panthenol, vitamin B5 improves your hair's moisture and softness; and
Hydrolyzed soy protein. This boosts the healthy appearance of your hair by making it more manageable and moisturized.
This product can fulfill your styling goals while nourishing your hair with its superior strengthening and moisturizing properties. It even protects against heat damage, so you're covered whatever the season. And the icing on the cake? Feel free to use as much product as you want without worrying about buildup or residue.
To use this primer, spray it onto sections of your dry or damp hair, making sure that you reach the roots. Then heat and style as you like.
Ideal for straight, curly, or wavy hair. Free from parabens and gluten. Vegan. Color-safe.
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