Smooth Shampoo

Get clean, smooth, and shiny hair with the Virtue Smooth Shampoo. Making 97% of women rave about its results (when used with other Virtue products), this top-rated shampoo for dry and frizzy hair boasts a patented formulation that offers daily smoothing by re-invigorating hair strands, eliminating roughness, protecting against humidity, and reducing friction and split ends.

The Virtue Smooth Shampoo does all these through its patented ingredient, the Alpha Keratin 60ku protein. Designed to act like the natural keratin found in the human body, this regenerative medicine product can repair split ends by 95% after five washes, according to AMA Labs and MRI. It's also effective at reducing frizz by 67% in only four applications.

On top of these, it has pink pomelo for that much-needed vitamin blend to restore the vitality of your hair; phospholipids, which shield your tresses from the effects of humidity; and Gotu kola, an Indian herb that promotes stronger, smoother, and shinier hair. And the kicker? The shampoo smells like a flower garden on a beautiful, balmy day.

To use the Virtue Smooth Shampoo:
Apply a quarter-sized amount to your palms and work it into a lather.
Apply it to damp hair, from the scalp until the ends.
Rinse with water, and follow it with your preferred Virtue Conditioner to optimize results.

Gluten-free. Paraben-free. Color-safe. Vegan.

Size: 8 oz | 240ml

Key Ingredients:
Pink Pomelo
Phospholipids
Gotu Kola

All Ingredients:
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Alketh-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Alketh-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

US Shipping

USA SHIPPING: FREE standard shipping for orders over $200. Orders below $200 have a flat rate shipping fee of $10. Expedited shipping options are available at checkout and vary by time and location.

Find more details on International Shipping and US Shipping here.

In-Store Pickup

All of our items are available to be picked up at our store front in Waco, Texas. If you place a pickup order, you will be notified by email when it is ready for pickup.

Returns

If for any reason you are not satisfied with your order you may return or exchange unworn/unused non-final sale items within 7 days after you have received your shipment.

All discounted items, as well as cosmetics, eyewear, hats, jewelry and home goods are FINAL SALE and not eligible for returns or exchanges.

For more information please see our Return & Exchange Policy Page.