A simple yet sophisticated athleisure brand, Varley was born in London with pure California inspiration. Varley is known for its luxe prints, flattering cuts, and supple fabrics. Varley is fashion-forward while also focusing on performance first. Varley is an active brand that has evolved into a full contemporary lifestyle label.
The Varley brand makes attractive and functional options for the modern woman. Varley collections are highly technical with an aesthetic that is simultaneously elevated and understated. Varley is a contemporary performance brand for active women of today.
The athleisure space is quite crowded and continues to become more so. But Varley’s unique approach to the market allows Varley to stand out. Varley designers conceptualize their process as designing contemporary clothing with the first focus on performance as opposed to the other way around.
The Varley Story
Varley designer Lara Mead grew up in a very active family, with her father a professional soccer player. Lara began competitive running at the age of 10, and has always had activewear figure prominently in her wardrobe. But fashion was never part of her plan.
It was 2014, and Lara Mead and her husband took a much-needed vacation from their home in London to visit Santa Monica, California. Both were working high-pressure jobs at the time, with Lara working as a talent agent, giving her exposure to marketing and brand-building. She had no idea that fateful trip would inspire her and her husband to create Varley.
At this time, Lara, a Londoner, felt limited to working out in black leggings. She wanted something that could transition to life before, during, and after the gym. This was the inspiration for Varley.
The Varley Seed
While on vacation in Santa Monica, California, Lara noticed women were wearing workout gear just about everywhere – lunch, shopping, and of course working out, and this inspired Lara to create Varley upon her return to London.
Lara got the name Varley for the company from a vintage sewing machine her seamstress grandmother had given her. Varley was the name on the sewing machine, and it resonated with both Lara and her husband. They felt Varley had a sound that was strong and active, and looked great.
The influence of both cities is visible in the Varley line, which mixes London style with Santa Monica ease.
Just a year after Varley launched, the brand was stocked in over 300 retailers worldwide.
Varley Today
Two years after their fateful trip, Lara runs Varley from offices in both London and L.A. Lara and her husband have grown Varley into a full-scale modern lifestyle brand.
The Varley company is still young, but it has grown explosively. The Varley brand is carried at more than 150 US outlets, and over 700 stores worldwide.
Varley Style
Lara draws inspiration for Varley designs primarily from the Los Angeles lifestyle. As she immerses more in the L.A. culture, she is better able to understand it and translate it into Varley designs.
The husband-wife team co-designs each Varley collection. Lara looks after Varley’s strategic direction and daily management while her husband’s focuses lie with design, branding, operations, and marketing.
Each Varley collection is co-designed from different perspectives. This lets Varley create pieces that are versatile, yet balancing function and style. All Varley fabrics are sourced in Italy and developed specifically for Varley, with the goal of providing the ultimate in coverage and support while working out. Varley infuses each design with trendy elements such as inserts, cutouts, or unique prints.
Never skimping on quality, Varley uses the highest European quality fabrics. Varley product performance must stand up to the brand. The legging fabric Varley uses is unique to the brand, and may be the best on the market.
Styling Varley
Designed to hold their own, Varley pieces look great by themselves and also go well together. A full-length Varley legging or breathable jogger with a lightweight top can keep you both looking and feeling cool. Knot an oversized shirt over the lightweight top for completely different Varley look. Whatever your mood, you can count of Varley to keep you performing great and looking vividly cool in fresh patterns and creative cutouts to your workout clothing. With Varley, you can wear yoga pants all day long.
Varley at Prefontaine
Prefontaine carries a lovely selection of the Varley for all seasons. We carry Varley sports bras that layer under performance tops but also look great on their own. We also carry Varley tank tops and zip-up jackets. We offer a full assortment for serious sports to leisure.
When you want to be comfortable while you’re working out and not worry about your clothing, and you also want to look great, Varley is the perfect choice.
Your Style, Elevated - Find Premium Quality Clothes at Varley
Varley is the go-to destination for those who seek premium quality clothes that elevate their style. With a keen eye for detail and an unwavering commitment to excellence, Varley has carved out a niche in the fashion industry as a brand that combines sophistication with practicality. At Varley, you'll find everything you need to bring your wardrobe to new heights of elegance and refinement. They have it all and more, whether it's sleek workout gear or stylish loungewear. Every piece in their collection is crafted from the finest materials, ensuring durability and comfort without sacrificing style. From leggings to sports bras, jackets to sweaters - Varley offers an exceptional range of options that cater to every taste and preference. So why settle for anything less when you can choose Varley? Experience the difference yourself by exploring their collections today.
When it comes to fashion, Varley has always been a name synonymous with style and quality. At Prefontaine, we proudly offer our customers the best in high fashion through our partnership with Varley. From premium athletic wear to sophisticated streetwear, our variety and quality selection of Varley apparel is unmatched. Whether you're looking for something casual or formal, functional or fashionable, there's no better place to find the perfect piece than at Prefontaine. With an expertly curated collection of top-tier clothing from one of the world's leading brands, you can be sure that your style will always be on point when you shop with us. So why wait? Elevate your wardrobe today with Varley clothing from Prefontaine.
The Varley Collection At Prefontaine Shop: Reinventing Active Wear
Unfurl the universe of Varley at Prefontaine Shop. We are thrilled to introduce a specially handpicked collection of Varley clothing – an exquisite fusion of high-performance functionality and striking design aesthetics. With Varley, you can push the boundaries of your workouts and leisure experiences, while embracing your unique sense of style.
The Varley Story: An Ode to Movement
Born out of a quest to create high-quality active and leisure wear that seamlessly fits into every facet of a modern woman’s life, Varley stands as a symbol of functional fashion. With the brand’s roots firmly planted in the bustling life of London and the active culture of California, Varley brings forward a collection that is as diverse and dynamic as the women it caters to.
Every piece from Varley is designed to inspire, to move, and to provide comfort, whether you are conquering a demanding workout or unwinding in a cozy corner. Explore this truly inspiring collection and find a refreshing perspective on active wear and leisure clothing.
The Varley Clothing Design Philosophy: A Symphony of Style and Performance
At the heart of Varley clothing is an unwavering commitment to superior quality and performance-centric design. The brand’s unique approach to creating activewear extends beyond the realms of functionality to include fashion-forward elements, setting it apart in the industry.
Every Varley piece, from their iconic soft leggings that perfectly contour the body to the supportive tops and bras that offer comfort without compromising style, embodies this design philosophy. The collection further ventures into the realm of loungewear, striking a harmonious balance between relaxation and sophistication, effortlessly transitioning from workouts to chill-outs.
Handpicked Items: The Star Performers of Varley Collection
Our selected Varley collection is brimming with pieces that promise to delight you at every turn. However, if you find yourself spoilt for choice, let us guide you to a few shining stars in our collection:
The Biona Tight leggings, with their flattering fit and stylish detailing, can take your workout style up several notches. The Clayton Bra is another piece to look out for. Designed to provide optimal support while radiating a stylish vibe, this sports bra is perfect for your active regimen. When it comes to leisure, the Simon Sweat is a piece you can’t overlook. With its comfy fabric and trendy design, it adds just the right balance of comfort and chic to your downtime.
Sustainability and Varley: Fashion Conscious of the Environment
Behind the fashionable façade of Varley lies a deep-rooted commitment to environmental sustainability. The brand ardently believes in making durable, high-quality pieces that not only look good but also leave a minimal environmental footprint. When you choose to embrace Varley, you are also making a decision that’s good for our planet.
Varley Clothing: Styling Tips For The Modern Woman
Varley clothing is designed to give you the power to effortlessly transition from the gym to casual outings or even a night out. Varley’s Century Leggings teamed with the Bassett Bra is an ideal gym ensemble. To switch it up for a more relaxed look, swap the sports bra with a loose, off-shoulder top and some cool accessories. With Varley, you are not bound by convention; you are free to redefine your style statement in any setting.
Our customers have expressed their love for their Varley purchases time and again. From the comfort of the clothing to its stylish designs, and the confidence it brings to their workout routines, Varley has been consistently praised. “Varley’s range of activewear is truly unique. Its comfort and style give me that extra boost of confidence during my workout sessions,” shares Susan, a teacher.
Why Varley Aligns With Your Lifestyle
Varley clothing is crafted for you – the modern woman who balances a variety of roles, who values style and performance in equal measure, who believes in quality, and supports sustainable fashion. If these values resonate with you, Varley is the perfect fit for your active lifestyle.
Experience The Power of Varley NOW
As we conclude this exhilarating journey into the world of Varley, picture your wardrobe being transformed, infused with the innovative designs and the functional flexibility of Varley. Each piece you choose is more than just an item of clothing – it’s a testament to your unique style, an echo of Varley’s commitment to sustainable fashion, and an extension of the brand’s unique design philosophy.
So, explore the inspiring world of Varley at Prefontaine Shop today, and let your style be a reflection of your dynamic lifestyle. Experience the versatility, comfort, and charm of Varley and let it redefine your workout and leisure experiences.
Happy shopping!
