A Zimmermann dress is all about the romance. The ultra-feminine cut of a Zimmermann dress embodies both traditional fashion rules while also exploring into bold, beautiful new territory.
Every Zimmermann dress embodies a distinctive style, but they all reflect the relaxed attitude of Australia. The Zimmermann dress style exudes the culmination of sophisticated femininity, love of print and color, and passion for detail. The Zimmermann dress brand’s personality can be seen in the women who wear it. There is always a relaxed elegance to a Zimmermann dress. Zimmermann dresses appeal to the idea of a year around resort.
A luxury Australian fashion brand, Zimmermann dresses enjoy a cult following in Sydney. This is partly because Zimmermann dresses fit right in with Sydney’s laid-back style. Always romantic, Zimmermann dresses bring the florals and flirty frills. Zimmermann dresses are colorful, feminine, optimistic, and fun, embodying what it means to be a strong woman of today with these qualities.
Zimmermann Dress Style
Zimmermann dresses are flouncy, flared, and spirited. Zimmermann dress collections continue to reflect adventure and romance in so many ways.
Zimmermann dresses are daring designs. Ruffles and heavily corseted bodices adorn Zimmermann dresses as well. Some Zimmermann dresses feature latticed crochet florals and asymmetric silhouettes. And only Zimmermann dresses can make high-necked Victorian-esque pieces so delightfully whimsical.
The clever cuts and delicate prints the brand uses in its Zimmermann dresses keep it current and fresh – and increasingly sought after. Each Zimmermann dress has its own personality, and plenty of it.
Zimmermann dresses are designed to be sunny and beach-chic, along with elegantly romantic. This makes Zimmerman dresses ideal for both an important luncheon in the city, and then kicking off your shoes to leave your footprints in the sand later in the day.
The Story of Zimmermann Dresses
Nicky Zimmermann studied at The Fashion Design Studio in East Sydney. After graduation she began crafting her first Zimmermann dresses in her parents’ garage, and started selling her own Zimmermann dress designs at Paddington markets. Here, she could personally see how women responded to her Zimmermann dresses. Nicky would design and create Zimmermann dresses in her parents’ garage during the week in preparation for the weekend market. The responses women gave to her designs helped refine her aesthetic for Zimmermann dresses. Zimmermann dresses soon accumulated a loyal following of ladies who were smart and savvy, with an eye for clever cuts and quality fabrics.
Nicky landed a double-page spread in Vogue Australia and orders for Zimmermann dresses began to pour in from all around Australia, and she then opened her first boutique selling Zimmermann dresses.
About this time, Nicky’s sister Simone entered the world of Zimmermann dresses. Simone had gone into publishing after college, but together, they realized a gap in the luxury fashion market. Nicky was the creative director behind Zimmermann dresses while Simone drew from her business savvy to help create a successful brand and business in Zimmermann dresses. Together, they developed the signature ready-to-wear elegance of Zimmerman dresses and keep it current.
Where to See Zimmermann Dresses
Zimmermann dresses were an instant hit. Today, there are flagship Zimmermann dress boutiques in several countries and Zimmermann dress showrooms can be found in New York, Milan, Paris, London, Los Angeles, Sydney, and Shanghai. Large stockists such as Sak’s Fifth Avenue, Bergdorf Goodman, Selfridges, Harrods, and Harvey Nichols carry Zimmermann dresses.
Celebrity A-listers soon discovered the romantic elegance of Zimmermann dresses. Many celebrities have selected a Zimmermann dress for their red-carpet appearances.
Zimmermann dresses have also won many fashion awards. Zimmermann dresses have graced the pages of the most prominent fashion magazines: Vogue, Elle, Marie Claire, W, Glamour, Harper’s Bazaar, and Nylon.
Zimmermann Dresses and More
Zimmermann dresses began as a line of ready-to-wear feminine elegance. A swimwear element was soon added to the mainstay collection of Zimmermann dresses. Now the brand provides for both relaxed daywear along with the bikini swimsuit to wear underneath the Zimmermann dresses for the perfect beach outfit. Zimmermann dresses and other pieces are vacation separates of dreams.
The Zimmermann sisters continue to fuse swimwear, poolside separates, and adventurous Zimmermann dress styles that give the Zimmermann dress label a distinct edge above everyone else in the space. In truth, Zimmermann dress silhouette styles are unmatched by any other Australian designer.
Zimmermann Dresses at Profontaine Shop
Prefontaine has a delightful selection of Zimmermann dresses for you to choose from. Whether you’re looking for a mini or a midi Zimmermann dress, one which works for the office, beach or something in between, there is a Zimmermann dress for you. Some Zimmermann dresses carry bold color, other Zimmermann dresses come in softer hues, but all Zimmermann dresses are wonderfully feminine and will give your shape an elegant frame.